Free Calculator
Social Media Posting Frequency Calculator
How often should your business post on each platform? The answer depends on your industry, goals, and market. This calculator gives you platform-specific recommendations — including best posting times for Dubai (GST) and London (BST).
About your business
8×
per week
Posts/month
32
Hours/month
48h
Min/post avg
90m
Best posting times (GST / Dubai)
6×
per week
Posts/month
24
Hours/month
24h
Min/post avg
60m
Best posting times (GST / Dubai)
Recommended content mix for Brand Awareness
Total posts/month
56
Hours/month (DIY)
72h
Time/week (DIY)
18h
18 hours/week is a full-time job.
Aria handles all 56 posts, schedules them at your best times, and adjusts based on what performs — automatically.
Posting frequency by platform
Instagram's algorithm rewards consistency and recency. Reels reach new audiences; static posts retain existing followers. Stories keep you top-of-feed without crowding the main grid.
Organic reach is lower than in Instagram but Facebook still drives strong engagement for local businesses in UAE. 4–5× weekly is the right balance between visibility and feed fatigue.
LinkedIn rewards quality over quantity more than any other platform. 3–5 thoughtful posts per week outperforms daily posting of weak content. Best for B2B, professional services, and recruitment.
X / Twitter
5–7 posts/weekX has a high-volume, short-attention environment. 1–3 posts per day keeps you visible. Original takes on industry news and engaging with trending topics work best.
TikTok
5–7 posts/weekTikTok's algorithm doesn't penalise new accounts that post frequently — in fact, daily posting is often necessary to break through. Short, authentic videos (15-60s) perform best for UAE and UK audiences.