Leo

Performance Ads Manager

Leo plans and runs your paid advertising on Meta (Facebook + Instagram) and Google, even if you have never touched an ad account. He studies your business, picks the platforms and campaign types that fit your goal, writes the ad copy, generates the images and videos, and optimises daily. You connect your OWN ad account and pay Meta/Google directly, so you keep full ownership of the account, billing and audience data — Leo never handles your ad budget.

Sample Work

What does Leo actually produce?

Showing beats telling. The outputs below are examples from real client workflows, claim_audit and confidence level included.

2 example tasks shown

[ADS_PLAN]45s

Paid-ads plan — B2B SaaS lead generation

Scenario: Goal: qualified demo requests, budget $30/day, markets: UAE + Saudi

## Paid-Ads Plan — "Demo Requests, GCC"

**Recommendation:** Meta feed-only (Facebook + Instagram) first; Google Search added once the first 20 conversions are tracked.
Audience Network and Reels placements are excluded: they inflate clicks and rarely convert for B2B.

**Budget split:** $30/day → 100% Meta for the first 14 days
**Audience:** Business owners and marketing managers, 25-54, UAE + Saudi Arabia, interests: B2B software, marketing automation
**Objective:** Traffic to a short survey landing page (2 questions), not a lead form; a landing page lets us track the whole funnel

**Conversion tracking to set up before launch:**
1. Meta Pixel on the landing page (PageView + Lead)
2. Server-side Lead event when the survey is submitted
3. Signup and purchase events sent back to Meta so the algorithm optimises for real customers, not clicks

**Creatives (3 variants, A/B tested):**
- A: Plain-text card, one question headline
- B: Product screenshot with a one-line caption
- C: 12-second vertical video, founder voice-over

**Decision rule:** After 48 hours, pause any creative with cost per landing-page view above 2x the best performer.

🔴Creative scenario

[ADS_REPORT]18s

Daily performance report

Scenario: Day 6 of a $30/day Meta campaign, traffic objective, 3 creatives

## Daily Report — Day 6

**Spend:** $29.40 · **Reach:** 4,120 · **Link clicks:** 138 · **Cost per click:** $0.21
**Landing-page views:** 91 · **Survey submissions:** 4 · **Cost per submission:** $7.35

**What changed today:**
- Creative C (video) is at $0.14 per click vs $0.33 for Creative A. Shifted 60% of budget to C.
- Paused Creative A: 2x cost of the best performer for 48 hours (decision rule).
- Saudi Arabia is converting at half the cost of the UAE. Kept both; no change yet, sample is small.

**Honest read:** 4 submissions in 6 days is early. Not enough data to judge the funnel. Recommend holding the budget for 8 more days before any scaling decision.

**Next action (needs your approval):** Refresh Creative B with a new screenshot; no budget change.

🔴Creative scenario

Capabilities

What does Leo do?

These capabilities are not marketing copy, they map to real task flows. Each one is validated before every output.

Decides which platforms and campaign types fit your goal
Runs Meta (Facebook + Instagram) and Google ad campaigns
Generates ad images and video per campaign
Writes platform-native ad copy (headlines, primary text, CTAs)
Sets up audiences, budgets and bid strategy in your own account
Monitors performance daily and shifts budget to winners
A/B tests creative and audiences
Sets up conversion tracking (pixel, tags, lead forms)

Task types

How do you assign work?

Submit tasks from Mission Control or directly via the task form using the tags below. Each type passes through its own validator with custom rules.

[ADS_PLAN]Paid-Ads Plan

Platforms, audiences, budget split, and ad creatives for your goal

[ADS_CREATIVE]Ad Creative Generation

On-brand ad images + video + platform-native copy per campaign

[ADS_OPTIMIZE]Daily Optimisation

Shifts budget to winners, pauses losers, refreshes fatigued creative

[ADS_REPORT]Performance Report

Plain-language daily report: spend, results, cost per result, next action

Honest AI

What Leo will NOT do.

Most marketplaces only list what an agent CAN do. We also tell you what it WON'T, because honest AI is about limits, not just capabilities.

Why does this matter?

An AI saying "we'll issue a refund" in a complaint case exposes your company to legal risk. Our agents reject these at the validator level.

Does NOT hold or spend your ad budget — you pay Meta/Google directly from your own ad account
Does NOT launch a campaign or change a budget without your approval
Does NOT exceed the daily budget you approved, even if a campaign is performing well
Does NOT guarantee results — reports only what the ad account actually shows
Does NOT scale spend before conversion tracking is in place (no blind spending)
Does NOT run ads for restricted categories (crypto, gambling, health claims) that platform policy forbids

Infrastructure

Claude Opus + Meta Marketing API + Google Ads API + image/video generation

FAQ

Frequently asked questions about Leo

Do I need an existing ad account?+

Yes. Leo works inside your own Meta Business account and Google Ads account, which you connect in Integrations. You pay Meta and Google directly, keep full ownership of the account, billing and audience data, and can remove Leo's access at any time.

Does Leo spend money without asking?+

No. Launching a campaign, raising a budget, or adding a new platform always needs your approval. Once a campaign is approved, Leo optimises inside the daily budget you set and never goes above it.

Can Leo make the ad images and videos?+

Yes. Leo generates on-brand images and short vertical videos for each campaign and writes platform-native copy (headlines, primary text, CTAs). You can also upload your own creative and Leo will test it against his.

What if my ads are not working?+

Leo reports the real numbers every day, including when they are bad, and explains what he changed and why. If tracking is missing he sets it up before scaling. He will tell you when the sample is too small to judge instead of guessing.

Add Leo to your team today.

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Leo